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豆奶大王十年迷失:负债56亿,国民女神代言,曾占据70%份额

????“维维豆奶,欢乐开怀”,许多朋友对这个广告耳熟能详,很多消费者也喝过它家的豆奶。家喻户晓的豆奶大王,曾一度占据70%的市场份额,连续十多年位居国内豆奶品牌第一位。维维豆奶位于江苏徐州,前身是徐州豆奶粉厂,现任董事长兼总经理崔桂亮。1992年,维维豆奶品牌创立。2000年,维维豆奶在上交所成功上市。但在上市以后,维维豆奶就管不住自己了,开始模仿中粮集团开启了多元化之路。除原来的主业豆奶外,开始进军白酒业、茶叶、牛奶、金融、矿业、房地产业,反正是看着什么挣钱就想干什么,企图追逐高收益高利润,把自己打造成多元化的商业集团。但事与愿违,多元化战略是越走越偏,这些多元化资产非但没有提升公司价值,反而一直在拖累公司业绩,降低公司市值,上市后的维维股份业绩并没有出现太大改善。目前,公司负债56亿,出现大额商誉减值。现在,公司终于回过味来,开始卖掉多元化资产,重新聚焦主业。但是,豆奶大王迷失的十年能找的回来吗?对于其它公司来说,上市后如何把募集资金花好,而不是拿着投资者的钱乱搞收购,到处跨界,对于监管层也是一个需要关注的问题。1、甩包袱:将贵州醇酒业55%的股权作价2.75亿元卖掉,枝江酒业前途未卜12月18日,维维股份就上交所问询贵州醇酒业转让一事做出回复。此前,维维股份发布公告称,拟将所持贵州醇酒业55%的股权作价2.75亿元转让给控股股东维维集团,从上市公司剥离。据了解,贵州醇酒业已经连续多年亏损,对维维股份的业绩造成“拖累”。数据显示,2015年到2017年,贵州醇酒业分别实现营业总收入约为7244万、6606万和6363万元,净利润分别约为-4920万、-4907万和-5151万元。2018年一季度,其净利润继续亏损682.71万元。因此,维维股份此次剥离贵州醇酒业,也被业内视为“甩包袱”。维维股份当时高调接手贵州醇,结果多年以来其业绩与品牌都面临衰退,拖累了维维的主业。随着贵州醇的尘埃落定,其兄弟酒企,维维股份旗下的另外一个酒类业务枝江酒业的未来走向则更加引人关注。据了解,维维股份最早涉足白酒板块还在10年前,2006年公司曾收购过江苏双沟酒业的股权,并在2009年将其卖出,除去收购期间的几次增资扩股,维维股份还有超2亿元的净收益。随后,2009年维维股份又将目光瞄上了枝江酒,并花重金收购股权。 公开信息显示,枝江酒业的业绩并不比贵州醇强多少,近年来业绩急转直下。2、维维股份扣非净利润已经连续多年呈现负增长根据维维股份的财报,2014-2017年,维维股份的扣非净利润分别为6807.46万元、3139.12万元、1724.61万元和-8591.68万元。2018年维维股份半年报显示,今年1-6月实现营业收入27.43亿元,同比增长13.13%,归属上市公司股东的净利润9644.33万元,同比减少5.08%。虽然目前维维股份业绩出现好转,但背后也有着此前卖资产的红利。与此同时,维维股份的负债也逐步攀升,截至今年9月底,维维股份的负债高达56.61亿元。3、跨界失败王:进军白酒业、茶叶、牛奶、金融、矿业、房地产业除了上文中说到的白酒行业以外,维维股份还出征茶叶。2013年12月,维维股份以7650万收购了湖南省怡清源茶业有限公司51%的股权。除了开始两年挣钱外,到了2015年,怡清源营收却同比下降45%至8225万,净利润为-1590万。由此,维维股份计提了1075万的商誉减值。2016年,怡清源的业绩下滑并没有得到遏制。当2017年怡清源净利润再次出现亏损1380万元。万幸的是,因有“对赌协议”,维维股份在2017年收到了2867万的业绩补偿款。2001年,上市后的维维股份开始进军乳业,之后维维股份又先后耗费巨资收购珠江特区牛奶公司、新疆呼图壁怡然乳业公司、武汉香满楼乳业公司等。但牛奶市场高度集中,早已形成伊利、蒙牛和光明等企业的垄断之势,维维乳业在激烈的竞争下难以有所突破。进军矿业是越跑越偏了。2009年4月,维维股份通过旗下的西安维维,受让北京盛世华轩投资公司持有的维维能源51%的股权,而后,又在2010年收购了另外49%股权。这两笔对煤炭资产的股权投资,维维股份总共花了3.76亿元。目前维维股份已基本退出煤炭行业。继高调宣布联手中粮进军房地产并随即解散合营公司后,2013年初,维维股份再度宣布以合作方式介入房地产,不过,这次选择的伙伴并不知名,只是一个淮安当地的企业。4、牵手"国民女神",力推液态豆奶新品,回归主业就能稳赢吗?最近,维维股份推出了一款常温酸奶果汁,该产品于12月下旬开始生产,将于2019年1月开始在市场铺货,目前正在招商。定价6-8元的常温酸奶果汁,是维维股份这次推出的跨界新品,聚焦在低温冷链、自动售卖机、面包房、高档便利店等,目的是吸引更多“80后”、“90后”、“00后”的目光。数据显示,2016年国内常温酸奶的市场份额超过200亿元,2018年有望突破300亿元。维维液态经典豆奶系列产品,是维维集团回归主业二次出发重磅推出的战略性产品。该系列的产品包括餐饮罐装、礼盒装、聚饮大瓶装等,维维集团还牵手"国民女神"高圆圆,邀请其为维维液态豆奶代言。自2000年以来,维维股份先后涉足牛奶、白酒、煤矿、金融、茶叶、房产等行业,但成绩并不理想。此次跨界,维维股份虽有渠道等优势,但也面临着一个激烈竞争的市场。如果从2006年维维股份收购双沟酒业的时间算起,维维股份已经浪费了10多年的时间。多元化分散了力量,不仅维维豆奶的销量没有提升,也造成了业绩的欠佳。数据显示,其豆奶粉的年销售量始终保持在8万吨左右,并没有大规模增长,而植物蛋白饮料则在2013年至2017年间下滑了4万多吨。即使维维股份选择回归主业,但也面临着伊利植选豆奶、达利豆本豆、六个核桃等的竞争。

" wei wei dou nai, huan le kai huai", xu duo peng you dui zhe ge guang gao er shu neng xiang, hen duo xiao fei zhe ye he guo ta jia de dou nai. jia yu hu xiao de dou nai dai wang, ceng yi du zhan ju 70 de shi chang fen e, lian xu shi duo nian wei ju guo nei dou nai pin pai di yi wei. wei wei dou nai wei yu jiang su xu zhou, qian shen shi xu zhou dou nai fen chang, xian ren dong shi zhang jian zong jing li cui gui liang. 1992 nian, wei wei dou nai pin pai chuang li. 2000 nian, wei wei dou nai zai shang jiao suo cheng gong shang shi. dan zai shang shi yi hou, wei wei dou nai jiu guan bu zhu zi ji le, kai shi mo fang zhong liang ji tuan kai qi le duo yuan hua zhi lu. chu yuan lai de zhu ye dou nai wai, kai shi jin jun bai jiu ye cha ye niu nai jin rong kuang ye fang di chan ye, fan zheng shi kan zhe shen me zheng qian jiu xiang gan shen me, qi tu zhui zhu gao shou yi gao li run, ba zi ji da zao cheng duo yuan hua de shang ye ji tuan. dan shi yu yuan wei, duo yuan hua zhan lue shi yue zou yue pian, zhei xie duo yuan hua zi chan fei dan mei you ti sheng gong si jia zhi, fan er yi zhi zai tuo lei gong si ye ji, jiang di gong si shi zhi, shang shi hou de wei wei gu fen ye ji bing mei you chu xian tai da gai shan. mu qian, gong si fu zhai 56 yi, chu xian da e shang yu jian zhi. xian zai, gong si zhong yu hui guo wei lai, kai shi mai diao duo yuan hua zi chan, chong xin ju jiao zhu ye. dan shi, dou nai dai wang mi shi de shi nian neng zhao de hui lai ma? dui yu qi ta gong si lai shuo, shang shi hou ru he ba mu ji zi jin hua hao, er bu shi na zhe tou zi zhe de qian luan gao shou gou, dao chu kua jie, dui yu jian guan ceng ye shi yi ge xu yao guan zhu de wen ti. 1 shuai bao fu: jiang gui zhou chun jiu ye 55 de gu quan zuo jia 2. 75 yi yuan mai diao, zhi jiang jiu ye qian tu wei bu 12 yue 18 ri, wei wei gu fen jiu shang jiao suo wen xun gui zhou chun jiu ye zhuan rang yi shi zuo chu hui fu. ci qian, wei wei gu fen fa bu gong gao cheng, ni jiang suo chi gui zhou chun jiu ye 55 de gu quan zuo jia 2. 75 yi yuan zhuan rang gei kong gu gu dong wei wei ji tuan, cong shang shi gong si bo li. ju liao jie, gui zhou chun jiu ye yi jing lian xu duo nian kui sun, dui wei wei gu fen de ye ji zao cheng" tuo lei". shu ju xian shi, 2015 nian dao 2017 nian, gui zhou chun jiu ye fen bie shi xian ying ye zong shou ru yue wei 7244 wan 6606 wan he 6363 wan yuan, jing li run fen bie yue wei 4920 wan 4907 wan he 5151 wan yuan. 2018 nian yi ji du, qi jing li run ji xu kui sun 682. 71 wan yuan. yin ci, wei wei gu fen ci ci bo li gui zhou chun jiu ye, ye bei ye nei shi wei" shuai bao fu". wei wei gu fen dang shi gao diao jie shou gui zhou chun, jie guo duo nian yi lai qi ye ji yu pin pai dou mian lin shuai tui, tuo lei le wei wei de zhu ye. sui zhe gui zhou chun de chen ai luo ding, qi xiong di jiu qi, wei wei gu fen qi xia de ling wai yi ge jiu lei ye wu zhi jiang jiu ye de wei lai zou xiang ze geng jia yin ren guan zhu. ju liao jie, wei wei gu fen zui zao she zu bai jiu ban kuai hai zai 10 nian qian, 2006 nian gong si ceng shou gou guo jiang su shuang gou jiu ye de gu quan, bing zai 2009 nian jiang qi mai chu, chu qu shou gou qi jian de ji ci zeng zi kuo gu, wei wei gu fen hai you chao 2 yi yuan de jing shou yi. sui hou, 2009 nian wei wei gu fen you jiang mu guang miao shang le zhi jiang jiu, bing hua zhong jin shou gou gu quan.  gong kai xin xi xian shi, zhi jiang jiu ye de ye ji bing bu bi gui zhou chun qiang duo shao, jin nian lai ye ji ji zhuan zhi xia. 2 wei wei gu fen kou fei jing li run yi jing lian xu duo nian cheng xian fu zeng zhang gen ju wei wei gu fen de cai bao, 20142017 nian, wei wei gu fen de kou fei jing li run fen bie wei 6807. 46 wan yuan 3139. 12 wan yuan 1724. 61 wan yuan he 8591. 68 wan yuan. 2018 nian wei wei gu fen ban nian bao xian shi, jin nian 16 yue shi xian ying ye shou ru 27. 43 yi yuan, tong bi zeng zhang 13. 13, gui shu shang shi gong si gu dong de jing li run 9644. 33 wan yuan, tong bi jian shao 5. 08. sui ran mu qian wei wei gu fen ye ji chu xian hao zhuan, dan bei hou ye you zhe ci qian mai zi chan de hong li. yu ci tong shi, wei wei gu fen de fu zhai ye zhu bu pan sheng, jie zhi jin nian 9 yue di, wei wei gu fen de fu zhai gao da 56. 61 yi yuan. 3 kua jie shi bai wang: jin jun bai jiu ye cha ye niu nai jin rong kuang ye fang di chan ye chu le shang wen zhong shuo dao de bai jiu hang ye yi wai, wei wei gu fen hai chu zheng cha ye. 2013 nian 12 yue, wei wei gu fen yi 7650 wan shou gou le hu nan sheng yi qing yuan cha ye you xian gong si 51 de gu quan. chu le kai shi liang nian zheng qian wai, dao le 2015 nian, yi qing yuan ying shou que tong bi xia jiang 45 zhi 8225 wan, jing li run wei 1590 wan. you ci, wei wei gu fen ji ti le 1075 wan de shang yu jian zhi. 2016 nian, yi qing yuan de ye ji xia hua bing mei you de dao e zhi. dang 2017 nian yi qing yuan jing li run zai ci chu xian kui sun 1380 wan yuan. wan xing de shi, yin you" dui du xie yi", wei wei gu fen zai 2017 nian shou dao le 2867 wan de ye ji bu chang kuan. 2001 nian, shang shi hou de wei wei gu fen kai shi jin jun ru ye, zhi hou wei wei gu fen you xian hou hao fei ju zi shou gou zhu jiang te qu niu nai gong si xin jiang hu tu bi yi ran ru ye gong si wu han xiang man lou ru ye gong si deng. dan niu nai shi chang gao du ji zhong, zao yi xing cheng yi li meng niu he guang ming deng qi ye de long duan zhi shi, wei wei ru ye zai ji lie de jing zheng xia nan yi you suo tu po. jin jun kuang ye shi yue pao yue pian le. 2009 nian 4 yue, wei wei gu fen tong guo qi xia de xi an wei wei, shou rang bei jing sheng shi hua xuan tou zi gong si chi you de wei wei neng yuan 51 de gu quan, er hou, you zai 2010 nian shou gou le ling wai 49 gu quan. zhe liang bi dui mei tan zi chan de gu quan tou zi, wei wei gu fen zong gong hua le 3. 76 yi yuan. mu qian wei wei gu fen yi ji ben tui chu mei tan hang ye. ji gao diao xuan bu lian shou zhong liang jin jun fang di chan bing sui ji jie san he ying gong si hou, 2013 nian chu, wei wei gu fen zai du xuan bu yi he zuo fang shi jie ru fang di chan, bu guo, zhe ci xuan ze de huo ban bing bu zhi ming, zhi shi yi ge huai an dang di de qi ye. 4 qian shou" guo min nv shen", li tui ye tai dou nai xin pin, hui gui zhu ye jiu neng wen ying ma? zui jin, wei wei gu fen tui chu le yi kuan chang wen suan nai guo zhi, gai chan pin yu 12 yue xia xun kai shi sheng chan, jiang yu 2019 nian 1 yue kai shi zai shi chang pu huo, mu qian zheng zai zhao shang. ding jia 68 yuan de chang wen suan nai guo zhi, shi wei wei gu fen zhe ci tui chu de kua jie xin pin, ju jiao zai di wen leng lian zi dong shou mai ji mian bao fang gao dang bian li dian deng, mu di shi xi yin geng duo" 80 hou"" 90 hou"" 00 hou" de mu guang. shu ju xian shi, 2016 nian guo nei chang wen suan nai de shi chang fen e chao guo 200 yi yuan, 2018 nian you wang tu po 300 yi yuan. wei wei ye tai jing dian dou nai xi lie chan pin, shi wei wei ji tuan hui gui zhu ye er ci chu fa zhong bang tui chu de zhan lue xing chan pin. gai xi lie de chan pin bao kuo can yin guan zhuang li he zhuang ju yin da ping zhuang deng, wei wei ji tuan hai qian shou" guo min nv shen" gao yuan yuan, yao qing qi wei wei wei ye tai dou nai dai yan. zi 2000 nian yi lai, wei wei gu fen xian hou she zu niu nai bai jiu mei kuang jin rong cha ye fang chan deng hang ye, dan cheng ji bing bu li xiang. ci ci kua jie, wei wei gu fen sui you qu dao deng you shi, dan ye mian lin zhe yi ge ji lie jing zheng de shi chang. ru guo cong 2006 nian wei wei gu fen shou gou shuang gou jiu ye de shi jian suan qi, wei wei gu fen yi jing lang fei le 10 duo nian de shi jian. duo yuan hua fen san le li liang, bu jin wei wei dou nai de xiao liang mei you ti sheng, ye zao cheng le ye ji de qian jia. shu ju xian shi, qi dou nai fen de nian xiao shou liang shi zhong bao chi zai 8 wan dun zuo you, bing mei you da gui mo zeng zhang, er zhi wu dan bai yin liao ze zai 2013 nian zhi 2017 nian jian xia hua le 4 wan duo dun. ji shi wei wei gu fen xuan ze hui gui zhu ye, dan ye mian lin zhe yi li zhi xuan dou nai da li dou ben dou liu ge he tao deng de jing zheng.

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